Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

To meet the increasing demand for lightning-fast shipping, Delhivery has introduced a new service called Rapid Commerce that ...

Further strengthening the partnership with CH17 Loyalty, the Ceylon Chamber of Commerce on 21 January extended the term of ...

Is Hilton Honors the best hotel loyalty programme? In this two part review we look at the scheme and highlight the sweet ...