Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

Host events that align with your mission and bring people together. They don't have to be anything fancy. If you’re a ...

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...

Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 ...

An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

In a fast-paced digital landscape, brands must go beyond offering great products or services—they need to create a connection ...

Auto brand loyalty rose to 52.6 percent in 2024, up 1.8 points from the previous year and nearly back to the high of 54.5 percent the industry saw in 2020. According to LexisNexis Risk Solutions ...

Through automotive brand loyalty study, LexisNexis Risk Solutions offers automakers (OEMs) a unique view of the relationship between U.S. consumers and their changing vehicle preferences.

Press Release Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, ...

Elon Musk's politics are causing one in three Dutch Tesla owners to reconsider their loyalty, impacting Tesla's brand Tesla’s Appeal to Eco-Conscious Consumers Elon Musk’s Tesla vehicles have long ...