Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm system brand ADT, speaking at CTV Connect ...

GRIN, the world's leading creator management platform, today announced the launch of Social Listening and Affiliate Hub ? tools designed to help brands better track, manage and scale their influencer ...

TikTok, the ByteDance-owned video-sharing platform, is increasingly recognised for driving full-funnel outcomes—from ...

Unlike relatively new ad opportunities on social media platforms, retail media is an established component of the marketing ...

The retail media landscape is being standardized. Ben Foulkes at Epsilon warns some of its power may disappear in the process ...

Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart ...