exchange4media21h
Shoppable ads accelerate marketing but can brand loyalty take the backseat?
Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...
Agentic AI startup AMT aims to be ‘Google Adwords for influencers,’ raises seed round
Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...
Total Retail1dOpinion
How Retailers Can Maintain Independence as Amazon Expands its Retail Ad Service
Resist the urge to jump on a bandwagon and build a retail media strategy that will stand the test of time (and grow alongside ...
How marketing can impact the contemporary consumer journey
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...
The contemporary consumer journey & how marketing can have impact in a multichannel world
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...
Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms
Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...
TMCnet2d
Adobe Launches Adobe Experience Platform Agent Orchestrator for Businesses to Activate AI Agents in Customer Experiences and Marketing Workflows
Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled its strategy and product ...