But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm system brand ADT, speaking at CTV Connect ...
Playmaker transformed athlete-hosted podcasts into a $25 million media powerhouse by combining engaging video content and ...
In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
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