AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting ...

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic ...

AMC Theatres added a disclaimer to their site that movies have 25-30 minutes of trailers and ads. @bexcastillo stopped by a ...

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...

AMC has had its share of struggles over the past few years. While it's been slowly recovering since the pandemic, 2024 didn't pan out so well, with AMC reporting a decline in revenue in 2024's Q3 and ...

B etween the ads, the trailers, and Nicole Kidman's schtick, it can be nearly a half-hour from when the lights dim at the movie theater to when the featured film is finally shown.Get ready for a ...

AMC Theaters will begin showing more ads before movies on Tuesday. According to their website, the preshow ad time is ...

AMC Theatres to feature ads after the trailers and just before the movie. Unlike some other movie theater chains, AMC had resisted adding more ads to the previews.

However, AMC's stance may still come as a surprise as it could use the extra ad revenue. Lower ticket sales pushed its total sales down 0.6% to about $4 billion in the nine months to September 30.

Movie Theaters’ Latest Gamble: Ads Mixed in With Trailers. In the biggest disruption to in-theater advertising in nearly two decades, regular commercials will be mixed in with trailers at two of ...