At this year’s I/O, Google doubled down on AI. Not just as a back-end tool for targeting or measurement – but as a front-end ...

From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult ...

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to ...

Amid a tough global economy, marketing agency business development maestros restocked during last night’s BD100 Awards.

Ocado has launched a new brand platform, ‘Life Delivered.’ The hero spot features a backwards sequence that hopes to create a ...

Under the leadership of Rebecca Rovirosa, the institution is ditching tradition to train scrappier, self-made creatives for ...

From global award winners to local legends and ones to watch, we have compiled the definitive list of the most exciting ...

BuzzFeed is testing a new path for digital publishers seeking sustainable revenue – one that sidesteps traditional display ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

The illustrator-turned-artist famously stopped working with commercial brands 15 years ago. Since then, he’s funded a ‘Hate ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...

A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.