GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

Two-fifths of the Language of Effectiveness sample claim they are only ‘average’ at quantifying the business contribution of ...

Stop dressing up ‘more with less’ as desirable. It might be a reality, but that doesn’t mean there aren’t consequences.

As the UK’s paternity provision is branded “one of the worst” in the developed world, what can be done to empower dads in marketing to take longer leave?

Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

But having joined the business in January as vice-president for consumer and business marketing, she was quickly promoted to ...

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.

The Coca-Cola Company says the personalised pack campaign, which returned earlier this year, is driving single-serve ...

Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural ...