Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ...

Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has launched an office in Dubai, expanding ...

Snap Inc. on Tuesday launched Promoted Places, a new advertising product that allows brands to feature sponsored locations on ...

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising ...

Publicis Media Middle East has promoted Amine Abou Ajram to Chief Client Officer, a newly created senior leadership role ...

Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly ...

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability ...

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from ...

The Dubai Culture and Arts Authority has rolled out the seventh edition of its e-learning initiative in partnership with ...

Inception, part of G42, has launched InceptionClaw, a sovereign, enterprise-grade artificial intelligence assistant designed ...

Mada Media has signed new out-of-home (OOH) advertising contracts worth close to AED1 billion ($272 million)  in the first ...

A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies ...