Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.

Apple is rolling out a new privacy control in its next iPhone and iPad software update that limits how precisely cellular networks can track a user’s location. The feature, called Limit Precise ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...