Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically ...
Sierra Bullets and Barnes Bullets announced that Madi Woodward has joined the company as E-commerce and Trade Marketing ...
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory. A separate, custom version of adtech company the Trade Desk, the new platform will offer exclusive first-party ...
Carnival Cruise Line's new senior vice president of sales and trade marketing talks with TravelPulse about her career ...
Penny Klingler, President of Carpigiani North America, an Ali Group Company, today announced that Giacomo Paccione has joined the group as the Director of Trade Marketing. Paccione will be responsible ...
LOS ANGELES--(BUSINESS WIRE)--Global advertising technology leader, The Trade Desk (NASDAQ:TTD), today announced the launch of its new trading platform – Solimar – that will help marketers optimize ...
KOLKATA, India & SCOTTSDALE, Ariz.--(BUSINESS WIRE)--ITC Limited, one of India’s leading marketers in the fast-moving consumer good business, is transforming its supply chain. The company has invested ...
While the biggest marketing trade associations cater to all, specialized ones can attract contact center managers and chief data officers. Marketing associations have been around for well over 100 ...
At least 23% of the $88 billion spent annually by marketers on automated digital ad buying, or programmatic advertising, on the open web is a waste, according to a report from the Association of ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As retail media networks multiply, many brands are rushing to shift ...
Are you getting the highest ROI from your events? Learn seven important event KPIs, pre- and post-show strategies to improve ROI, ways to get a 20% boost in attendance, and much more in this free ...
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