It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

NBC late-night host Seth Meyers, Saturday Night Live cast member Mikey Day and baseball great Cal Ripken Jr. all joined Comcast Advertising‘s presentation to ad buyers Wednesday in New York. The ...