When talking about higher-level planning in business, the phrases "strategic plan" and "SWOT" (an acronym for Strengths, Weaknesses, Opportunities, Threats) come up often. Both involve important data ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

The Competitive Analysis section of your business plan is devoted to analyzing your competition–both your current competition and potential competitors who might enter your market. Every business has ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Opinions expressed by Entrepreneur contributors are their own. Every business plan should include market analysis. This is one of the first and most important reasons to do a business plan. And ...

What is not in the Border Patrol’s new border security strategy is reliance on more border fencing and thousands more agents. Instead, the new approach is complex and risk-based and relies on ...