In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Inflation hit the restaurant industry hard. Coming on the heels the pandemic shutdown, many brands that were already struggling had to adjust for rising food prices and employee wages. And guests take ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

Retail marketing giant Kroger and its 84.51° unit have been pioneers in the burgeoning marketplace of data-driven retail media, and now they are combining it with the Kroger’s massive loyalty ...

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. If you manage to build loyalty, you can ...