FCB was awarded the DTC advertising for Hoffman-LaRoche’s two drugs, Pegasys and Copegus, that treat hepatitis C. Annual media spending for upcoming campaigns could exceed $30 million, sources said.

Pfizer is set to roll out a DTC campaign forsmoking-cessation aid Chantix next week,an executive said today. Ian Read said the US debut, slated for Sept. 24, “should addto our momentum” for Chantix ...

In its shift toward a more DTC-driven business, Nike has notified another seven wholesale accounts that they will be shut down, according to Williams Trading analyst Sam Poser. Nike did not ...

Amgen has joined the wave of major drugmakers setting up direct-to-consumer programs amid President Donald Trump’s call for more DTC options to lower U.S. drug prices. The "AmgenNow" program, launched ...

ESPN has hit a new height of sheer omnipresence. It reaches far across streaming, from its Disney+ partnership to its over-the-top service with ESPN+. The network has also increased its hold in NFL, ...