Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Customer loyalty is the greatest reward in the cutthroat world of e-commerce. Getting a new client is costly. It is much more profitable to keep the one that already exists. A lasting business is ...

As CFOs step up as business architects, strong C-suite partnerships are essential to bring their blueprints to life. I recently spent time exploring how CFOs can better team up with CROs and CTOs to ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

While brands are chasing customer data to deliver more value, consumers are drawing firmer privacy boundaries, according to the PwC 2025 Customer Experience & Loyalty Survey. Results show a ...