Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

We wear bras for lift, shape and confidence, but the wrong fit could do more harm than good. CNA Women asks two doctors how ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...

At this point in the bra world, everyone’s probably heard online retailer ThirdLove’s inescapable pitch involving half-sizes, comfort and figure inclusivity (their bras go up to the equivalent of a ...

It’s not easy shopping for a bra—especially if you need that seemingly impossible combination of supportive and chic. Plus, many stores sell only A-DD bras, and that doesn’t come close to covering the ...

This past weekend, The Curvy Fashionista had the pleasure of attending an unforgettable event that not only transformed the way we think about bras but also highlighted the true passion behind the ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› Advice, staff picks, ...