Chances are good that if you are a human living in the United States, you’ve probably got at least one Apple product in your life — whether it’s an iPhone, iPad, MacBook, Apple Watch, Apple TV or all ...

• Consumers’ expectations jumped 30% this year, but brands only met 9–11% of that demand • Amazon, Google, Microsoft, Apple, and Coca-Cola lead 2025’s loyalty rankings The 17th annual Brand Keys ...

Brand Keys, in compiling its 16th annual Loyalty Leaders List, identified expectations as the key driver of consumer behavior and loyalty. "This year consumers assessed 1,465 brands in 142 categories.

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

As you develop your brand loyalty program and marketing strategies, it’s important to consider the distinct ways that different generations interact with brands. Here’s a guide to best practices for ...

If you’re like millions of people, you’ve probably got at least one Apple product in your life — whether it’s an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of creating ...