While it might not be the flashiest way to chart the rapid growth of women's professional sports, a building boom is showing that investors are paying attention. There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned.

The ONA Creative founder has spent the past decade driving the conversation about female athletics in popular culture.

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV marketing firm EDO.

Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of growth, with spikes from things like the Caitlin Clark effect bleeding “into more consistency.