In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...

When Stephen Curry joined Under Armour, they had been in the industry for only a few years and owned just 0.35 percent of the market share in the U.S. basketball retail market.

News: Under Armour celebrates Stephen Curry's birthday with 'Splash Party' shoes. Story: Under Armour calls on a new generation of athletes to 'Protect This House.' Published Mar 30, 2023.

Stephen Curry’s Under Armour Curry Flow 10 Launch Continues His Legacy of Excellence: Curry’s tenth signature shoe with Under Armour and his third under the Curry Brand.

P atience is truly a virtue, and Under Armour's pursuit of Stephen Curry perfectly embodies this. The American sportswear company signed a young Curry in 2013, but the war of persistence began ...

Today, after much anticipation, Under Armour and Stephen Curry officially unveiled his first signature shoe, the Curry One. Introduced to members of the media at a private event in the Bay area ...

Stephen Curry's latest sneaker silhouette, the Curry Lux serves as Under Armour’s first foray into mixing performance and style. Tim Newcomb | Aug 25, 2016 Under Armour, Stephen Curry take a dip ...

Stephen Curry's signature sneaker line is on the rise. ... 23, was recently pictured with Curry and Under Armour brand rep Kent Bazemore with a pair of Curry’s shoes in-hand.

Under Armour is selling Curry Splash 24 Suede Basketball Shoes for only $45. The list price is $100, so buyers are saving $55 and 55%. A promo code is required.

The next chapter will push the boundaries of athletic performance and prioritize the impact that sport has on communities globally – while growing Under Armour (UAA) and Curry Brand together ...

Under Armour has announced it has signed Golden State Warriors guard Stephen Curry to a contract extension that will run through 2024 and includes an equity stake. “In the first two years of our ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...