According to On3's Pete Nakos, Texas Tech has the second most expensive roster in college football, trailing only the Texas ...

Arch Manning becomes the highest-paid college athlete once again thanks to a $1.3-million boost in NIL valuation ...

Arch Manning didn't simply rebuild his reputation on the field this fall; he reinforced the unrivaled earning power that ...

Texas Tech is among the highest NIL spenders in all of college football after an expensive offseason. On3's Pete Nakos reported that Texas Tech spent $28 million in NIL money in 2025, second only to ...

The average SEC QB earned $900,000 from revenue sharing and NIL, but the starting QB at Texas is ‘most valuable position in college sports' ...

Arch Manning entered the season as one of college football's most hyped prospects, labeled a "generational" talent and a ...

Texas A&M star quarterback Marcel Reed opens up about the possibility of leaving for a bigger NIL offer originally appeared ...

As Texas was solidifying its 45-38 win over the Mississippi State Bulldogs in Week 9, Manning was recording a $2.1-million ...

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Troy Aikman is done with NIL aft an experience with someone at UCLA. Here's what the Pro Football Hall of Famer said.

Pro Football Hall of Fame quarterback and Fox Sports NFL color analyst Troy Aikman wanted to help UCLA football through name, ...

Texas Tech has been under a lot of heat as they flex their name, image, and likeness (NIL) muscles on the recruiting trail and in the transfer portal. Their newfound NIL war chest and blueprint for ...