Publicis’ $2 billion in net new-business billings and IPG’s streaming wins reflect broader realignment as brands consolidate ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

Paris – September 19, 2024 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing ...

Meanwhile, Initiative moves up the agency rankings after winning account from Wavemaker.

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few ...

Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported Tuesday.

Following a competitive RFP process that began last fall, snack food and candy giant Mars Inc. has appointed Publicis to lead its media, production, paid social and influencer and connected ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

Shares in London-based advertising giant WPP plunged 18%, stoking anxiety about the ad business as it battles economic ...

French champagne & rosé all round for Publicis & Accenture in Cannes after these wins. Though they wouldn't have it any other ...

Meanwhile, Initiative moves up the agency rankings after winning account from Wavemaker.