It’s the first week of December, and the end of the year is coming in fast and with a lot to look forward to at theaters this month. That very cool-looking Lord of the Rings anime hits US theaters on ...

Similar to beloved post-credits scenes, trailers are a part of the meal of a television series or movie. They serve as an appetizer, giving us hints of the flavor profiles that comprise the impending ...

Movie trailers have become their own art form. Over the span of two minutes or less, these miniature masterpieces need to capture attention, build anticipation, and convince audiences that a ...

Promos give away too much or too little or are misleading or don’t leave anything out. We could go on. But there are ways to fix them. By Esther Zuckerman I know the trailer for David Fincher’s 2010 ...

Trailers aren’t built to last. They’re advertisements; they’re placeholders. Once the film they’re designed to promote premieres, a trailer serve no further purpose. Why watch the trailer when you can ...

In a world where there are 25 minutes of previews before every movie, here's why studios pay millions to secure a spot in front of summer's biggest blockbusters. Anyone going to see Marvel Studios’ ...