ByteDance restored TikTok service in the United States on Sunday night, but major tech companies like Apple and Google have yet to restore downloads of the app. With no way to update TikTok, app rot may soon set in.

One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

Google is on a mission to make Android safer and more secure—and that all starts with Play Store. With the threat from malware still much worse than on iPhones, Google is locking down its ecosystem more than ever before. While Samsung — Android’s leading OEM — is going further and faster to do the same.