Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell XPS brand is now dead, long live the Pro & Pro Max
The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might ...
ExtremeTech on MSN18d
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...
Digital Trends20d
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
XPS? Out. Latitude? Nope ... product lines will be split into just three buckets: Dell, Dell Pro, and Dell Pro Max. And yes, that should sound eerily familiar. It’s hard not to see the Apple ...
The Dell XPS 13 laptop with OLED screen is only $1,000 today
Give yourself the PC visuals you’ve been dreaming about for years. Today, you’ll be able to own the Dell XPS 13 OLED Touch ...
TweakTown20d
Dell copies Apple's homework: new Dell Pro, Pro Prermium, Pro Plus, Pro Max announced
TL;DR: Dell has replaced its XPS branding with new categories: Dell, Dell Pro, and Dell Pro Max, introduced at CES 2025. The Dell Pro Max 14 and 16 laptops offer high-end performance with NVIDIA ...
Business Insider19d
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
and Dell Pro Max. This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS. The company said at the briefing that the new names won't apply to its gaming brand ...
TechRadar20d
Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines
The Dell XPS line is no more ... Dell, Dell Pro, and Dell Pro Max branded PCs and laptops. According to Dell, the rebrand intends to simplify what had become a hodgepodge of product lines with ...
The best Dell laptops you can buy: Expert tested
Dell is well-known for its diverse lineup of reliable laptops, but with so many options to choose from, it can be hard to find the right one. Here are the best Dell laptops we've tested.
Android19d
Dell XPS brand is now dead, long live the Pro & Pro Max
The XPS brand isn’t alone on the chopping block ... This means you can buy a Dell Pro Max computer categorized further into Base, Plus, and Premium versions. To be fair, Apple kind of already ...