After three years at Bottega Veneta, Matthieu Blazy is heading to Chanel in a coveted role last held by Karl Lagerfeld's protégé.

After months of speculation, the French fashion house has appointed Bottega Veneta’s creative director to its top job.

One of the most prestigious roles in global fashion has just been filled, as Chanel appointed Franco-Belgian designer Matthieu Blazy as its new artistic director, the fashion house announced Thursday.

The French fashion house’s beauty line is a standalone phenomenon—and just as important as the clothing offerings.

At his former gig as Bottega Veneta's creative director, Blazy was creating high-style looks for Julianne Moore, Nicole Kidman, Michelle Yeoh and (many) others. He'll do the same at the house Coco built.

French luxury brand Chanel has opted for 40-year-old Matthieu Blazy as its new creative director instead of one of the industry's established celebrity designers. Handed the reins of Chanel with its nearly $20-billion annual sales,

Belgian national has been creative director of Bottega Veneta since 2021. He will join the storied French house in 2025.

For the great luxury houses, it's terribly important to be embodied by a strong, talented personality. Big names in luxury regularly announce, sometimes discreetly, at times loudly, the name of their new artistic director.