YouTube is taking another step to more easily connect creators with advertisers. During Cannes Lions 2025, the company unveiled open call, a new feature powered by YouTube BrandConnect that allows ...
At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...
For several years, YouTube has provided a matchmaking service to connect marketers with top creators to promote their wares. Now the video platform has a new tool that it’s hoping will make it even ...
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