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Until recently, before it withdrew all of its models from the market in anticipation of a big rebrand, there were many Jaguar ...

Jaguar is readying its much-needed reinvention, and if you thought the British automaker would play things safe, you might want to sit down before looking at the new Jaguar Type 00 concept. Unveiled ...

Well that worked, didn’t it? Ever since Jaguar revealed its colorful brandscape video the social media landscape has been ablaze with commentary and conjecture. Even Twitterer-in-chief Elon Musk took ...

It’s been around six months since Jaguar, the 89-year-old British premium car brand, decided to arguably torpedo its legacy in search of a new, younger audience. Depending on who you asked, it was ...

The definition of madness is trying the same thing over and over and hoping for a different result, according to the old saying. Jaguar’s been there, done that, so now it’s doing something really ...