People favor options they have chosen before, even when alternatives are equally good, because repetition builds familiarity ...

Why do people often make decisions in the same pattern and choose the tried and tested, even when there are apparently better alternatives? A research team led by Stefan Kiebel, Professor of Cognitive ...

The brain favors repeating past actions over rational choice, explaining why we stick to habits even when better options exist.

This post is Part 18 of a series of posts on the psychological and practical benefits of daily practice. In this series, I’ll explore the elements of daily practice, varieties of daily practice, ...

By Mark Wilmoth Educators call it “spaced repetition.” Educators have long recognized that repetition is key in mastering new material; few people have a memory that allows them to fully understand ...

Have you ever noticed how rooms that are designed with recurring elements feel much more harmonious and cohesive than rooms designed without? That's because of the rule of repetition. Repetition is a ...