Danone’s Volvic Revive, its first functional water brand, is under threat of being scrapped after less than a year due to poor response from consumers. The brand, backed by a £7m marketing and ...

*At the beginning of 2008, news broke that Danone’s Volvic Revive, the company’s first functional water brand launched in the UK less than a year earlier, was under threat of being delisted due to a ...

Danone Waters is scrapping its Volvic Revive Citrus Kick variant less than a year after launch following poor sales. The water giant said that despite "relatively strong trial at launch", the repeat ...

Danone is going after both health-conscious consumers and sugar-lovers with new additions to its Volvic portfolio next month. The bottled water giant is positioning its new Volvic Revive line as a ...

*Danone’s Volvic Revive, its first functional water brand launched in the UK less than a year ago, is under threat of being delisted due to a poor response from consumers, according to news reports. * ...