Staples: Easy Button Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting ...

The increased popularity of football has contributed to the Super Bowl becoming the spectacle that it is today. Memorable, iconic moments have also played a role in the Big Game's enormous ratings.

Alltel Stadium looked a little like the Linc on Sunday. Green jerseys everywhere. E-A-G-L-E-S chants early and often. Even some trash talking. All that was missing were the cheesesteaks. It was clear ...