Specs: Two-piece, ionomer-covered golf balls. Available in white, yellow (March) and matte red (May). The Skinny: Titleist updated the core and made the cover softer and thicker on the latest version ...

The 2026 Titleist Tour Soft pairs a faster core and new aerodynamics with a grabbier cover to boost distance while improving ...

Take a stroll down the range this week at the Tour Championship and you’re likely to see a few players hitting a new prototype ball. The red and black logos on the side of Titleist’s Pro V1 and Pro ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

In any change to the Rules of Golf that involves golf balls, there is one company that has the most to win or lose: Titleist. It is the brand most associated with golf balls and has dominated sales in ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Who they're for: Golfers who want elite levels of distance and greenside spin, along with enhanced iron and wedge spin (Pro V1); and players who want a higher launch angle, more spin and a firmer feel ...

It’s a feeling all too many of us have encountered on the golf course; Nico Echavarria was running out of golf balls. Luckily for Echavarria, who earned his debut PGA Tour win at the Puerto Rico Open ...

The game’s leading golf-ball manufacturer has weighed in on the governing bodies’ golf-ball rollback, and Acushnet, the holding company of Titleist, has said it’s concerned the rollback “overly ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...