Watch me transform my Dyson with heart-themed stickers for Valentine’s Day. Enjoy the gentle asmr sounds as I peel and place ...

This candle looks like the night sky in a jar 💙✨ Made with jelly wax, soy wax, and sparkling stars, it’s the ultimate asmr DIY. 💫 Turn your volume up — the sound is beyond satisfying. 🌌 Created ...

Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that. Maria is one of the ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...

Why sound artists such as Claire Tolan and Holly Herndon are experimenting with the soothing sounds of autonomous sensory meridian response “Real friends let their friends play with their faces, right ...

Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

Back in the '80s, Craig Richard, PhD, would come home from school, sling off his backpack, and plant himself in front of the television to watch painter Bob Ross' The Joy of Painting. Richard soaked ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

This report is part of our three-part influencer series where we’re diving beyond the polished surface of influencer marketing to look at some weird and wonderful new ways brands can connect with ...