Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Khadija Khartit is a strategy, investment, and ...

"We think we can make something better or find out what is going on in this interesting area if we try a bunch of things and apply several sophisticated techniques to study this." These proposals are ...

This is a preview. Log in through your library . Abstract Proper hypothesis testing is the subject of much debate in ecology. According to studies in cognitive psychology, confirmation bias (a ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...