IOC and Comcast NBCUniversal announce extension of Olympic media rights agreement until 2036
The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the new digital era, taking advantage of the opportunities offered by the rapidly developing media landscape and the unique expertise of the global media and technology company.
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US network spends $3 billion on Olympic Games TV rightsThe Olympic Games will remain with NBC through 2036 after the International Olympic Committee and Comcast came to terms on a multi-billion dollar extension.
The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution ...
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