"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

The NFL, Roc Nation and Apple Music, a unit of Apple Inc (NASDAQ: AAPL) announced Sunday that Bad Bunny will be the next Super Bowl halftime performer on Feb. 8, looking to follow up on strong ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

CBS Sports announced on Tuesday that 96.4 million viewers tuned in for Sunday’s Super Bowl blowout of the Buccaneers toppling the Chiefs. The audience dropped by about 7 million viewers compared to ...

Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today announced the results of its annual Super Bowl Viewership and Consumer Streaming Trends survey. The data shows a new world ...

*Sunday’s Super Bowl matchup between the Kansas City Chiefs and the San Francisco 49ers broke viewership records, thanks to multiple telecasts and live streams. According to Nielsen Fast National data ...

The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo. That's an increase over last year's game won by the Tampa Bay Buccaneers, ...

Svedka vodka will air a Super Bowl commercial for the first time and will use AI to help produce the spot that will air just ...