STURGIS, S.D. (KELO)– The Sturgis Motorcycle Rally kicked off on August 7th, but thousands of riders arrived in the black hills before the official start. “Most of us have been in it long enough to, ...

The largest motorcycle rally in the world brought in the lowest number of attendees seen in the past 15 years. According to the South Dakota Department of Transportation, a total of 448,166 vehicles ...

'You never would've guessed he was hurt': Yungblud performed in a wheelchair in Europe after breaking his leg in a dirt bike accident while in Sturgis.

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

The 86th Sturgis Motorcycle Rally draws 500,000 riders to South Dakota's Black Hills with Lainey Wilson headlining and new Harley-Davidson debuts.

STURGIS, SOUTH DAKOTA – At the Sturgis Motorcycle Rally, it’s not all bikinis and debauchery. Some just come to feel the omnipresent rumble, to wave to the bikers and to take in the smell of fried ...

South Dakota reported a 11% drop in Sturgis Motorcycle Rally tax revenue in 2026, driven by a 30% decrease in vendor ...

Home to the Sturgis Motorcycle Rally, this is a state that knows two wheels. That includes the Sioux Falls Police Department.

Calling all riders, the Sturgis Motorcycle Rally, the largest motorcycle event in the world, kicks into high gear for the next 10 days. Here is what to know about the event: When did the Sturgis ...

Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers and the only automotive and powersports retailer recognized on Newsweek's 2026 "Most Trustworthy ...