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In May, more Americans watched television on streaming than on cable and network television combined, Nielsen said. It is the first time that has happened over a full month.
According to The Gauge, streaming represented 44.8% of TV viewership in May - its largest share to date - while broadcast (with 20.1%) and cable (24.1%) combined to represent 44.2% of TV viewership.
Streaming platforms have led Nielsen ’s Gauge rankings of TV use for most of the monthly snapshot’s four-year existence. It had yet to eclipse the combined total usage for cable and broadcast ...
Deals between traditional broadcasters and streaming services, such as TF1 and Netflix, will put further pressure on pay-TV ...
LOS ANGELES, June 17 (Reuters) - Streaming services, which have been steadily gaining in popularity, have finally dethroned broadcast and cable television in the U.S., winning more viewers in May ...
Streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to date. In contrast, broadcast (20.1%) and cable (24.1%) combined to represent 44.2% of linear TV.
Streaming represented 44.8% of total TV viewership in May, its largest share to date, while the combination of broadcast, with 20.1%, and cable, with 24.1%, represented 44.2% of TV viewing ...
For the first time ever, viewership on streaming platforms topped cable and broadcast channels combined last month, underscoring a growing trend across the media business in recent months ...
There was a 6-7% shift in overall TV viewing over the last year. If this trend continues then streaming will be 50% of overall TV viewership by mid-2026 and broadcast and cable will drop to about 38%.
Nine will also soon be recruiting for the new positions of chief strategy officer and CMO within streaming and broadcast, Laing said, “There is immense opportunity to drive growth for the Nine ...