Within a three-month period, U.S. streaming consumers have been increasingly “hopping” between premium streaming apps -- at a rate 143% higher versus five years ago, according to Aluma Insights.
The first time I used Netflix back in 2012, it blew my mind. A seemingly endless selection of films and TV shows, instantly available, for just $7.99 / £5.99 / AU$8.99 a month in one Netflix plan?