Have you ever heard of the Stevenage Football Club? Probably not—they play in the English soccer fourth division. But, the Burger King brand has heard of them. In fact, the brand sponsors the soccer ...

Reading beat Stevenage as a first-half strike by Charlie Savage gives new boss Leam Richardson victory in his first league ...

With a contest that urges mobile gamers to share user-generated content on social media, Burger King is leveraging its sponsorship of a little-known U.K. soccer team into a worldwide campaign ...

The goal? No pun intended, to turn possibly the smallest team in the real world into the biggest club in the online gaming world. The challenges range from simply scoring a goal to the nearly ...

Burger King's decision to become the front-of-shirt sponsor for League Two side Stevenage in 2018 has paid off after their bold plan to go virtually viral succeeded beyond all expectations. Despite ...

A fast food company’s marketing masterstroke has turned a football minnow into the biggest online powerhouse in the world. Nike is more often than not at the forefront of conversations with their ads ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 30 min 10 sec ago By Jon Springer - 1 hour 14 min ago By Jade Yan - 1 hour 17 min ago By Garett Sloane - 1 hour 41 ...

Teddy Sheringham is relishing the challenge that comes with managing Stevenage in League Two. The former West Ham and Tottenham striker was appointed in May 2015, taking his first job in management ...