Starbucks Rewards is revamping its program to reward its most loyal customers the most by bringing back two status tiers and introducing an all-new top tier.

Starbucks is bringing back its tiered loyalty program.

The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points more quickly.

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more

Looking to promote margins and profitability, Starbucks tiers will return from March 10 as the coffee giant continues its turnaround strategy and seeks to reward loyalty.

Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Starting February 13, members will need 100 stars - Starbucks' term for points - to get one cup of hot or iced coffee or tea, a baked good, a ...

By Waylon Cunningham Jan 29 (Reuters) - Starbucks will introduce a new three-tiered system to its U.S. loyalty program on March 10, chief brand officer Tressie Lieberman announced at the coffee chain’s investor day on Thursday.