Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

As sports increasingly head to streaming services and bundles, local companies are facing a significant challenge: making sure their ads reach actual people. Companies that sell those ads directly are ...

Here's one Olympic competition that is now closed to certain entrants. NBCUniversal said Tuesday that it has sold out of all the commercial inventory tied to its coming telecast of the 2026 Winter ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

Like water rolling downhill, marketing can be channeled but not prevented. That’s our introduction to the browser extension Kickbacks, which serves ads during wait times while Claude Code processes a ...

A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital’s #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity ...

WPP Media’s “The Women’s Sports Playbook” asserts that women’s sports attract audiences crucial for brand building who are hard to reach via other means. Women’s sports have entered a new era, with ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...