In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...

Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two ...