Charlotte Cho, creator of Soko Glam, says that the Korean 10 step skin care routine shouldn't *actually* have 10 steps in it. Ever since K-beauty made its way to the U.S., the phrase has become ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The best Korean skincare products are often viral on TikTok—and just about every other social media ...

Soko Glam is having a Memorial Day sale with 20% off nearly sitewide. The sale includes popular Korean skincare products endorsed by celebrities like Meghan Markle and Kylie Jenner. Soko Glam is ...

From face masks to snail mucin, Soko Glam's sitewide sale is full of rare skincare savings. Getty Images; Soko Glam Page Six may be compensated and/or receive an affiliate commission if you click or ...

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Skin care has undergone several changes over the years, from consumers adopting an expansive, multi-step ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

If you associate words like “harsh,” “astringent,” and “stinging” with toners, these gentle yet effective formulas will rock ...