AI isn't just changing entertainment - it's redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...