Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Becoming a social business involves integrating social media across departments, teams, and business functions. But evolving from early adoption to social media maturity is not a simple process.This ...

Small Business Saturday takes place on the Saturday after Thanksgiving each year, bringing awareness to small businesses and encouraging consumers to shop local. Consumers are gearing up to spend big ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. If you dislike talking about yourself, sharing your wins, or ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.