(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...

Snapchat, the recently popular app that allows users to send photos for a short period that then self-delete, is becoming a new medium for brands to explore. Acura, a Japanese automaker, is ...

Snapchat is launching brand profiles—a permanent home for companies on the platform that pools their various assets, such as Lenses and ecommerce stores. They launch today as a closed beta for 30 ...

Snapchat is attempting to attract both users and brands with the launch of “Phantom House,” an expansive series spanning the app’s Chat, Camera, Stories, and Spotlight tabs. The effort, billed as a ...

Snapchat is expanding its in-app shopping focus from small businesses to luxury brands as the holiday season continues. Through the end of the year, the social media company will be promoting three ...

Complete with AR integration, ‘Wait’ll You See This’ is meant to spark conversations around the ‘best known, least understood’ social app. When former Wieden+Kennedy executive Colleen DeCourcy joined ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Many creators focus on more mainstream platforms like Instagram or YouTube when it comes to monetizing; by doing this, they are missing out on the many under-the-radar opportunities for making money ...