Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting ...

This week, Lego introduced its new Smart Brick, a standard 2x4 Lego brick equipped with a tiny computer. The company announced the product at CES 2026 and will begin selling it on March 1st, 2026. The ...

When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart Bricks, two smart minifigs, smack them into each other and hear lightsabers ...