Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 5 years old. This question has come up many times over the ...

The record Super Bowl ad rates reflect a resurgence in demand for traditional 30-second TV spots, once a mainstay of the industry but sidelined in recent years as advertising dollars have moved online ...

LAS VEGAS--(BUSINESS WIRE)--SciPlay, one of the world’s leading mobile gaming companies, today launched a month-long TV advertising campaign featuring Jerry O’Connell, actor and television host, to ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content ...

App developers have taken to Twitter to voice concerns that Apple's new App Store ad slots regularly feature gambling apps. On Tuesday, developers began reporting that Apple's new ad spaces were ...

Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads ...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...