Netflix announced on Wednesday that it’s testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on ...

Short-form video isn't new. Before TikTok, there was Vine—a platform that popularized 6-second video clips and helped redefine what it meant to go viral. The "Only a spoonful" of ice cream skit lives ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

Your endless scroll may be costing you more than just your time. New research shows it’s changing the way you think and make decisions. These days, almost everything is available in the form of quick, ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...